Advertising committees will do just about anything to make a profit, and get away with it. They will lie, manipulate, entice, pressure, and convince you that you NEED their product to survive. Often those that are unsuspecting, off guard, desperate for help or uninformed make the easiest targets. In America, fast food advertisements focus their attention on hungry, unsuspecting teenagers. Weight programs focus on the those with eating disorders. A company’s success depends primarily on how well they can convince the public of their need for their product. The validaty of their claims go unchecked and unquestioned. They can get away with stretching the truth, no matter how destructive their lies may be. How many people must be trampled under advertisment propaganda before it is considered a crime? How about 15 million babies every year…
Infant formula industries are killing babies in their greed for profit. Despite overwhelming evidence that shows that breast-feeding is healthier and safer for infants than bottled formula, formula industries convince mothers to buy their product. Advertising campaigns target poorer countries that lack the scientific education that tell them otherwise. Free formula samples are handed out in hospital wards and by doctors, and misleading product information is given to mothers. Mothers buy into advertising campaigns that convince them that the best thing for their child is to spend what little resources they have on formula milk. These advertisments kill millions every year according to Werner and Sanders. “In poor countries bottle-feeding is particularly lethal because mothers often dilute the formula to save money and use contaminated water to mix the formula- water that frequently transmits lethal diarrheal illness” (Oneil 2006). 15 million formula fed infants die every year by contracting diarrheal disease that may have been avoiding if their mothers had breast fed them. When does telling lies become considered criminal? After millions of babies die in the path of the industries’ march toward profit? Understanding the forces behind health disparities is just the first step toward global equality. Action needs to be taken.
Misleading pamphlets such as this one convince unsuspecting mothers that formula milk is the best source of nutrition for their children: